Francesca P. Giuliano is a contemporary artist based in London.
She works in a variety of traditional media (mainly paint and drawing) as well as in digital, moving image and sound.
Trained as an Experience Designer with a particular bent for cognitive and behavioural psychology, her practice focuses on perception, comprehension, decision-making, error and action. Among her key questions are: how might a thing be interpreted by different audiences, and how do different instances of a thing help build a single understanding?
At the core of Giuliano’s process is the push and pull between creating by design or by intuition. Between making work that is considered versus working without thinking. Between engaging the conscious or not. That tension informs the materials, the means of production and the techniques used.
Giuliano works with many subjects but her go-to staples are the Kennedy assassination, self-help/improvement courses, a lunch menu her father left on his whiteboard before he died, her tone deaf singing voice, the TV series Scrubs.
She has used these subjects to explore her recurring questions in several ways. For example by re-sequencing the Zapruder footage or journey mapping the assassination in a flow diagram or producing a task analysis of making her father’s last lunch.
Giuliano holds a BA in Media Production (Bournemouth University) and an MSc in Human-Computer Interaction (UCL). She is currently at Chelsea College of Art on the Graduate Diploma in Fine Art.
As a collector, Francesca P. Giuliano is focussed on contemporary women artists and seeks to build a rapport through a genuine interest in their practices and ways of thinking. She numbers Fleur Deakin, Elspeth Hamilton, Lindsay Mapes, Alicia Velazquez and emerging artist Claire Palmer in her collection.
If you would like to know more about Francesca P. Giuliano’s work or process, propose a collaboration, or arrange a studio visit, please get in touch using the contact form, or message her on Instagram @francesca.giuliano.here or on Twitter @GiulianoHere.